We provide your company with a strategy tailored to your business, industry, target market, and goals.
The difference is that you’re creating geofences around specific locations that you want to target, using GPS or radio-frequency identification (RFID) technology. These virtual fences can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.
For the best results, we create geofences that are at least 93 square meters or 1000 square feet.
Instead, when users leave a geofence, they get added to an audience so your business can serve ads to these users through mobile apps, as well as mobile webpages. This feature builds on PPC ads, which allow you to target by demographic and general geographic location.
The benefit of geofences, however, is that the targeting is much more granular.
With geofencing, you can filter your target audience by their location, serving them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down. It is the ultimate targeting solution.